If you don’t remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again.

1. Ask your customers to subscribe to your free publication. It could be a print newsletter, e-zine, newspaper, journal etc. You could send out the publication weekly, monthly, bi-monthly, etc. The articles in the publication should be informative and helpful to your readers. You can increase repeat purchases by including advertisements of new products and services that you offer.

2. Ask customers to sign-up to an e-mail update that tells them when you have made changes to your web site. Whenever you update your web site send them an e-mail to remind them to visit again. If you’re using this strategy it’s important to update your web site often. Add new content that would be of interest to your customers. You could also add free stuff to your web site like software, online utilities, ebooks etc.

3. Follow-up with your customers. You could follow-up by e-mail, direct mail or by telephone. It’s always important to get their permission to follow-up ahead of time. You could contact them and ask them if they were happy with their purchase. Send them online or offline greeting cards on holidays and birthdays. You could also follow-up with a free gift letting them know you appreciate their business. You can get repeat business from them if you include another product offer or back end product with each follow-up.

In conclusion, any of the three strategies above will increase the number of repeat purchases from your current customers. You can increase their effectiveness by combining all of them into your marketing campaign. —-

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Why is it that some organizations can flourish while others tend to never take off? What is the difference in why some companies have a way to consistently produce outstanding service while others simply get by? Is there a secret that these successful organizations have that allows them to perform at their best time and again?

Looking more closely, we will find that there is one single factor that allows some companies to succeed. This feature that separates these organizations from the rest of the pack is the people. It is what I have termed a super team who understands what five-star service is all about. These organizations have a strong belief that business is first and foremost about serving others.

The super teams of customer service look at every business transaction as an opportunity to win customers by the service being provided. Super teams understand that anyone can closely match the product and price that they are presenting to the customer. But what sets them apart is their strong belief that no one will match their service.

Let’s now look closer at the nine traits that separate these super customer service teams from the rest:

1. A super team first serves each other

The first quality found in super teams is the willingness of each team member to serve the other. The excellent service that they offer their customers is simply a reflection of the willing service that they provide to each other.

2. A super team stays positive

Another outstanding feature of super customer service teams is their ability to maintain a positive atmosphere. Each team member understands that staying optimistic is a major key in creating a friendly environment for the customer.

3. A super team picks each other up

Along with having the willingness to serve each other, these super teams also support each other whenever there is a need. The atmosphere is encouraging and brings out the best in each other by the positive support that is felt among the group.

4. A super team enjoys their work

I have found that those who tend to enjoy their occupation do so primarily because of the environment and people that they work with. These two factors will make all the difference in overall job performance. The super teams in customer service have the ability to maintain a welcoming atmosphere that makes going to work enjoyable.

5. A super team maintains a respectful attitude

We will also find a high level of mutual respect among the teams who consistently deliver exceptional customer service. When each team member is respectful toward each other, this attitude will naturally flow to the customer.

6. A super team continues to learn

The best customer service teams on the planet get that way by making service training a high priority on their list. Other companies may talk a good game on the importance of customer service, but these super teams actually do something about it. These super teams are continually learning and finding themselves improving along the way.

7. A super team is experts in their field

Super customer service teams have a high degree of expertise in their particular field. They understand what their position calls for and have become true professionals on the job. Customers who are served by them quickly recognize that these people are specialists in their profession.

8. A super team allows for mistakes

Another quality found in super teams is their ability to overlook when mistakes are made. By allowing room for human errors that will occur from time to time, it gives everyone on the team the freedom from always feeling under pressure.

9. A super team continually maintains its mission

The last quality noticed in these super customer service teams is their strong belief that serving others is why they exist. Each day they are reminded that the mission of the organization is to serve their customers well.

The strong commitment on customer service is one of the main reasons that they are excellent in the area of serving others. By maintaining this focus, these super teams cannot help but deliver outstanding customer service on a daily basis.

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